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Meta Marketing

The Client

Opus1.io

Industry

SaaS Technology

Category

Digital Marketing

Year

2024

Goals

Increase awareness for the technology in highly targeted social media marketing and generate demand through various content types

Tools

Canva to create images and videos, Adobe Premiere Pro to edit video footage, Meta Business Suite to test the ad performance, Hubspot Marketing Hub to create landing pages, Google Tag Manager to track performance, and Google Analytics + Marketing Hub to do reporting and analytics

Results

More than 100 leads generated at a total CPL of less than $5

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